Design for All

Imagining users in situations


Generic user profiles can be used to rapidly develop and test design ideas and concepts. These methods are particularly helpful in exploring how users might interact with very new or unfamiliar products and technologies.

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Character & personality sketching

Generic character sketches help designers understand what a character's particular response might be

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Design research: Imagining people

Methods for designers/researchers using prior collated data & material to create imaginary users

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Interactive design tool for product safety

A tool encouraging the incorporation of age-related safety aspects into consumer products design

older man seated wearing a white crash helmet, black clothes and red shoes, seated on a red and black vintage motorcycle

People pictures as creativity catalysts

The cards act as stimuli for idea exploration & reminders about people who are older and/or disabled

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Scenarios: sketch stories for new design

Scenarios experiment with people's behaviours when using new products & services in future contexts

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Visualising the future use of a product

The method gives a clear and detailed visualisation of the (future) usage of a product