Individual Interviews: 1-1 structured talk
One-to-one interviews provide information about an individual's actions, approach and motivations, which is difficult to elicit from a group discussion.
This method is an important complement to focus group work. It is important that questions are open and work as prompts and it is very good for discussing sensitive issues such as personal hygiene. The interviewer must be skilled and sensitive.
References: Gordon W, (1999) Good Thinking: A guide to qualitative research. NTC Publications Aldsersey-Williams H, Bound J and ColemanR (1999) Methods Lab: User Research for Design. Helen Hamlyn Research Centre, Royal College of Art , London . English language versions of the text are available in request from the Helen Hamlyn Research Centre.
