Companies that respond imaginatively to demographic and legislative change are reaping rewards. These examples demonstrate the Design for All approach in action through the management of product improvement, innovation, and brand development.
Big Button Phone: a market success story
An inclusive design telephone achieving mainstream market appeal and viable production costs
Inclusive design benefits council's image
Lewisham Council needed a corporate identity to speak to a diverse community & give it 'personality'
Market advantage from inclusive approach
A greater proportion of older people are using gyms, the new Pulse range accommodates this change
Marketing to older consumers
A review of one German approach to marketing products and services to older consumers
New product development at HEWI GmbH
NPD built on an inclusive, open-ended dialogue with immediate customers & disabled & older end users
Redesign of the famous London Taxi
The London black cab was redesigned to meet the requirements of the UK Disability Discrimination Act
