EDeAN - Design for All

Business Practice

Companies that respond imaginatively to demographic and legislative change are reaping rewards. These examples demonstrate the Design for All approach in action through the management of product improvement, innovation, and brand development.

Big Button Phone: a market success story

An inclusive design telephone achieving mainstream market appeal and viable production costs

Inclusive design benefits council's image

Lewisham Council needed a corporate identity to speak to a diverse community & give it 'personality'

Market advantage from inclusive approach

A greater proportion of older people are using gyms, the new Pulse range accommodates this change

Marketing to older consumers

A review of one German approach to marketing products and services to older consumers

New product development at HEWI GmbH

NPD built on an inclusive, open-ended dialogue with immediate customers & disabled & older end users

Redesign of the famous London Taxi

The London black cab was redesigned to meet the requirements of the UK Disability Discrimination Act