Design for All

Demographics

A combination of reductions in infant mortality, low birth rates, and increasing longevity, is restructuring populations across the world. By 2020, one in five of EU population will be aged 60 or over. By 2050 those aged 65-84 will number 1.3 billion globally.

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What drives inclusive design?

This chapter from Living Longer, published by the Design Council, provides an overview of the demographic changes and societal issues demonstrating a need for a new approach to the design and development of products and services.

It covers:

  • Drivers for change - demography and society,
  • Longer lives - new life courses and what this means for for the way we live and work,
  • Missed opportunities - questioning the consistent drive of marketing aimed at young people,
  • A ring of confidence - demonstrating that inclusive approaches to design will be of commercial benefit as well as social benefit.
Reference: Coleman R (2001) Living longer: the new context for design. Design Council, London
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Related documents

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Living Longer part 1: Drivers of change

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Design Council: publications

A PDF of the Living Longer publication can be downloaded from the Design Council website
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