What drives inclusive design?
This chapter from Living Longer, published by the Design Council, provides an overview of the demographic changes and societal issues demonstrating a need for a new approach to the design and development of products and services.
- Drivers for change - demography and society,
- Longer lives - new life courses and what this means for for the way we live and work,
- Missed opportunities - questioning the consistent drive of marketing aimed at young people,
- A ring of confidence - demonstrating that inclusive approaches to design will be of commercial benefit as well as social benefit.